Privacy Policy

Effective Date: 20.12.2026

1. Introduction

Vendly (“Vendly”, “we”, “us”, or “our”) is a Software-as-a-Service (SaaS) platform that provides suppliers with tools to manage products, inventory, orders, customers, and business analytics through a centralized dashboard. Vendly integrates with the WhatsApp API and AI-powered agents to facilitate order communication between suppliers and their customers.

This Privacy Policy explains how we collect, use, store, disclose, and protect personal data when you use the Vendly platform, website, and related services (collectively, the “Services”).

By using Vendly, you agree to the practices described in this Privacy Policy.

2. Scope of This Policy

This Privacy Policy applies to:

Suppliers and businesses using the Vendly dashboard
Authorized staff members of suppliers
Customers who interact with suppliers via WhatsApp through Vendly’s AI agent
Visitors to Vendly’s website

This policy does not apply to third-party services that Vendly integrates with (such as WhatsApp/Meta), which are governed by their own privacy policies.

3. Information We Collect

3.1 Information You Provide Directly

When suppliers register and use Vendly, we may collect:

Business name and company details
Contact person name
Email address
Phone number
WhatsApp Business number(s)
Login credentials (hashed and encrypted)
Billing and subscription information
Product data, pricing, and inventory information

3.2 Customer Data Provided by Suppliers

Suppliers may upload or add customer data to Vendly, including:

Customer name (if provided by the supplier)
Customer WhatsApp phone number
Order history and messages related to orders

Vendly acts as a data processor for this customer data. Suppliers are responsible for ensuring they have a lawful basis to share this data with Vendly.

3.3 Data Collected Through WhatsApp Integration

When customers place orders via WhatsApp:

Message content related to orders
Order details (products, quantities, prices)
Timestamps and interaction metadata

Vendly does not read private conversations unrelated to orders. Only messages relevant to order processing and automation are analyzed.

3.4 Automatically Collected Data

We may automatically collect:

IP address
Device and browser information
Log data and usage statistics
Dashboard interaction events (clicks, features used)

This data is used for security, performance monitoring, and product improvement.

4. How We Use Information

We use collected information to:

Provide and operate the Vendly platform
Enable WhatsApp-based ordering through AI agents
Store and manage orders, products, and inventory
Generate analytics, reports, and insights
Improve AI accuracy and system performance
Provide customer support and technical assistance
Communicate service updates and important notices
Ensure platform security and prevent fraud

Vendly does not sell personal data to third parties.

5. AI Processing and Analytics

Vendly uses AI technologies to:

Understand and process order messages
Extract structured order data from WhatsApp conversations
Analyze sales, staff performance, and operational trends
Provide insights and recommendations to suppliers

AI analysis is limited to business-related data and is not used for automated legal or critical decision-making without human oversight.

6. Legal Basis for Processing (GDPR)

Where applicable, Vendly processes personal data based on:

Contractual necessity – to provide the Services
Legitimate interests – to improve services, security, and analytics
Legal obligations – compliance with laws and regulations
Consent – where explicitly required

Suppliers are responsible for obtaining any required customer consent for WhatsApp communications.

7. Data Sharing and Disclosure

We may share data only with:

Trusted infrastructure and hosting providers
Payment processors (for subscriptions)
WhatsApp / Meta APIs (for message delivery)
Legal authorities if required by law

All service providers are bound by confidentiality and data protection obligations.

8. Data Retention

Business and order data is retained for as long as the supplier account is active
Upon account termination, data is deleted or anonymized within a reasonable period unless legal retention is required
Suppliers may request data export or deletion at any time

9. Data Security

We implement industry-standard security measures, including:

Encryption in transit and at rest
Secure authentication mechanisms
Role-based access control
Regular security monitoring and audits

Despite these measures, no system is 100% secure, and we cannot guarantee absolute security.

10. International Data Transfers

Vendly may process data on servers located in different countries. When transferring data internationally, we apply appropriate safeguards to ensure data protection in accordance with applicable laws.

11. User Rights

Depending on your jurisdiction, you may have the right to:

Access your personal data
Correct inaccurate data
Request deletion of data
Restrict or object to processing
Request data portability

Requests can be made by contacting us at the email below.

12. Children’s Privacy

Vendly is a business-to-business platform and is not intended for use by children under 16. We do not knowingly collect data from minors.

13. Third-Party Services

Vendly integrates with third-party platforms such as WhatsApp (Meta). We are not responsible for the privacy practices of these third parties. Users should review their respective privacy policies.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page, and material changes may be communicated through the dashboard or email.

Continued use of Vendly after changes constitutes acceptance of the updated policy.

15. Contact Information

If you have questions or requests regarding this Privacy Policy, please contact us at:

Email: seo@ara.de
Company Name: ara8
Service: SaaS Order & Inventory Management Platform